EXPERIENCE

Finance of America Mortgage > Paramount Residential Mortgage Group
Regional Marketing & Events Director

(The regional team I work for moved to PRMG and I remained in the same position.)

• Manage all marketing efforts for the region’s sales team

• Execute/Manage conceptualization of various marketing campaigns for different teams & individuals

• Manage the implementation of all marketing campaigns on a regional and individual level

• Manage incoming requests from sales team with quick response & completion time

• Keep branch social media pages up to date and post on a consistent basis

• Manage sales team’s CRM accounts including creating and scheduling email and direct mail campaigns, assigning tasks, keeping database up to date, etc.

• Event prep, planning and coordination; trade shows, sponsorship events, seminars, lunch & learns, etc.

• Complete miscellaneous graphic design requests for collateral: flyers, publication ads, brochures, etc.

• Create and maintain internal marketing website, communicating our services to the sales team

• Work with corporate marketing department to utilize their programs and services to maximize resources

• Ensure all marketing materials are compliant with industry regulations

DG Media
Marketing & Events Director

I am a founding member of the annual Momentum Builder event, built for sales professionals in the mortgage and real estate industry. I manage all marketing initiatives for Momentum Builder as well as most of the event planning process. Learn more at www.momentumbuilderevent.com

• Venue research and management of the selection process

• Liaison between speakers, sponsors, A/V company, venue staff, and vendors to ensure smooth coordination

• Create sponsorship packages to attract sponsors and bring value to all parties

• Manage the execution of all aspects of multi-day events

• Create a detailed agenda down to the minute and foresee potential delays

• Develop branding guidelines to ensure all promotional materials correlate

• Oversee the creation of all promotional materials including videos, social media graphics, email campaigns. and print materials

Freelance
Marketing Consultant

I assist companies with all their needs related to marketing, advertising, and PR. I've worked with companies in several industries including real estate, finance, event planning, catering, and lifestyle. Some everyday duties include:

• Conceptualize and execute comprehensive rebranding strategy

• Adjust all collateral to ensure consistent branding throughout all medias

• Create and manage marketing campaigns/materials including websites, social media, email and print

• Update/maintain business and individual's social media accounts

• Manage comprehensive email marketing campaign via Constant Contact/Benchmark/MailChimp

• Create ongoing direct mail campaigns to target specific markets

• Maintain database so it is always up to date

• Graphic design work for print and web media using Adobe Creative Suite

Skyline Financial Corp. (Acquired by Finance of America Mortgage)
Vice President of Marketing, Corporate Office

• Execute/Manage conceptualization of various marketing campaigns for different teams & individuals

• Manage the implementation of all marketing campaigns on a regional and individual level

• Maximize the department's internal resources by strategically determining what vendor services to utilize

• Develop & maintain automated and self-service systems to support day-to-day marketing needs

• Increase utilization of department services and programs by creating effective internal communications

• Manage all marketing staff, delegate tasks, help staff with career growth, maintain team culture, etc.

• Coordinate all aspects of various events including sales team meetings, seminars, trade shows, appreciation events, internal culture, etc.

• Annual, quarterly, and per-event budgeting for all areas of the department's expenses, ensuring all expenses are properly documented and processed

• Implemented a comprehensive CRM and digital/email marketing system with automated campaigns, lead management and co-branded marketing solutions

• Increase social media presence, bringing the company from almost zero online presence to over 300 pages that were constantly updated

• Manage paid online advertising including SEO/SEM, Google AdWords, social media ads, and retargeting

• Conceptualize promotional videos and video campaigns and manage execution

• Graphic design and copywriting for various print and digital collateral

• Stay up-to-date on industry changes to ensure the company stays compliant in all marketing efforts

Rowe Cuisine Catering & Event Planning
Event Planner & Marketing Consultant

mypXpress Printing & Marketing Services
Marketing & Account Manager

EDUCATION

California State University, Northridge
Bachelor of Business Administration (BBA) w/ focus in Marketing
Master of Business Administration (MBA) w/ focus in Marketing & Management

COMPUTER SKILLS

• Graphic design in Adobe Photoshop & Illustrator (Extensive)

• PDF document editing Adobe Acrobat Pro (Extensive)

• Video editing with various online tools (Basic)

• CRM/Database Management Systems (Extensive)

• Email Marketing Systems such as MailChimp, Benchmark & Constant Contact (Extensive)

• Social Media (Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, Google+)

• Web design with site builders such as Squarespace and Wix (Extensive)

• HTML & CSS (Basic)

• SEO/SEM, Google AdWords, retargeting, etc. (Basic)

• Well-versed in several underutilized features of Microsoft Office (Word, PowerPoint, Excel, Outlook)

OTHER SKILLS/TRAITS

• Speed & efficiency; able to juggle multiple projects at once and complete tasks in a timely manner

• Strong organizational skills and attention to detail

• Adaptable; able to adjust to changing work environments

• Resourceful and self-sufficient; able to perform with minimal supervision

• Able to prioritize tasks effectively and meet deadlines

• Excellent verbal and written communication skills

• Professional and personable attitude, able to work with all types of personalities

• Able to work after hours/weekends and travel when needed